CERVÉLO
Scope Of Work
Conceptualizing graphics across product line
Color palette & motif development
Visual line plans
Sourcing specialty pigments, paints, and decals
Production art creation and sizing
Troubleshooting production workflow
For the last 5 years I've worked in lockstep with Cervélo product and marketing teams creating world class products. My creations have been ridden by the best athletes in the world to numerous victories, world championships, and Olympic gold medals. I have created all the colors and graphics that resonate with everyday riders that keep Cervélo positioned as the premier bike brand in the industry. Countless hours of research, development, concepts, communication, fast turn projects as well as calculated model year production timelines have always ended in on time delivery and given riders that 'wow' at retail and Cervélo that assurance that I deliver.
